Our Bestsellers

Maternity and Nursing Fashion
for Moms by Moms

Maternity Clothes

Your baby bump is growing and you still want to dress comfortable and beautiful? Then you’ve come to the right place! Whether in the office, at festive occasions or casually in everyday life – in our online shop you’ll find thought through maternity fashion that is tailored exactly to your needs. Celebrate your pregnancy in style.
Particularly practical: you can even breastfeed in it after the birth.

Nursing Fashion

Breast milk is the perfect food for your child. We support you with clever breastfeeding fashion to breastfeed your baby discreetly without exposing your body more than necessary. So you can breastfeed quickly and easily – whenever and wherever your baby is hungry and needs nursing.
Particularly ingenious: our breastfeeding accesses are hardly visible from the outside.

Babywearing Jackets

Carrying a baby is healthy, makes your mom’s everyday life easier and strengthens the bond with your child. Our stylish and functional carrying jackets make carrying even more comfortable for both of you. Well protected from wind and weather, you can really enjoy your little and big trips!
Sustainability bonus: without pregnancy and carrying insert you have a normal jacket.

I love this coat! It’s made of very high quality, durable material, and I love the sleek style of it. Love this shop, and the customer care is phenomenal. Will be shopping here again!   
Karen S. from Aschaffenburg


There’s a lot of love in every stitch

Viva la Mama founders Gunda Streuber on the left and Katja Schaffer on the right
Viva la Mama founders Gunda and Katja

You’re expecting a baby or you’re a new mum? Our warmest and best wishes for this exciting and wonderful time in your life!

Many things will change in your everyday life: your daily routine, your habits, but also your body and the demands on your clothes during pregnancy and baby time.

Fresh fashion for pregnant women, nursing and baby carrying mums

We at Viva la Mama are ourselves triple mamas. We know the wonderful moments, but also the challenges whilst nursing and carrying a baby.
We design and produce our fashion with a lot of passion, experience and care. Functional and chic jackets for carrying babies as well as beautiful and comfortable shirts, pullovers and dresses with breastfeeding access. Discover our favourite hand sewn parts now! Suitable for everyday use, easy to care for and functional and therefore perfect for your everyday life as mum.

„Looking good and feeling comfortable when pregnant and breastfeeding is a matter close to our hearts.“

Show your Love

Have fun bringing joy to that special person!
Send your friend or loved-one a Viva la Mama gift voucher so she can buy her favorite items from our ranges.